Entity provides marketing consulting and expert advice to firms launching new products, entering new markets or building visibility. Entity Marketing Consulting is an added resource for special projects in SEO, SEM, online and traditional marketing.
- Develops marketing campaigns
- Writes business plans and strategies
- Provides expertise when in-house resources are not available
- Coordinates the on-time delivery of services from vendors and staff
- Manages ad campaigns
Bob Russotti is the president and founder of Entity. His marketing experience with Sony, Olympus, MSC Industrial and many smaller firms has been in consumer, business services, computer network services, education, non-profit, publishing, software, medical imaging, scientific, chemical, metals and industrial markets. Bob is a SEMPO member (Search Engine Marketing Professionals Organization), DAA (Digital Analytics Association) and is a certified in Google Analytics and Google AdWords.
Entity generally works remotely from locations in Long Island and New York City and develops marketing plans, corporate communications programs and marketing campaigns encompassing advertising, pay per click, SEO, SEM, direct mail, collateral, and publicity. Entity is expert in search engine optimization. Bob personally manages Google and Bing paid search campaigns with over 3,000,000 search terms.